One chain, from the ad to the money, with the evidence kept at every link.
Signet is five stages that hand evidence to each other. Capture collects identity you own. Read judges the conversation against criteria you wrote. Bind ties the money to the deal. Judge rules on the ad, or refuses to. Ask answers from the same reads the page rendered with. Break any link and the number at the end stops meaning anything, which is why they are one product rather than five you assemble.
Identity you own, collected on your own domain.
A visitor is recognised by first-party evidence you collect yourself, not by an identifier a platform rents you and can revoke. That is what makes the rest of the chain possible.
Trace<script async src="/signet/v1.js" data-site-key="…"></script>One script, versioned and immutable. The filename is the cache key, so an install never goes stale.
- JourneysEvery touchpoint for a real person, in order, from first anonymous visit to the conversation that closed.
- Signal healthMatch quality is a real constraint on performance and mostly invisible. Signet surfaces the severity, names the specific gap, and only raises a recommendation when the evidence supports one.
Calls read against criteria you wrote, recorded with the version that read them.
You author the rubric. Publishing it mints a version, and every call records which version read it, so a number from March is still explainable in December.
Pitch- Verified by SignetThe authenticated source is the one routing fact Signet resolves itself.
- Declared by senderA value supplied by whoever sent the recording, shown as such.
Signet distinguishes what it verified from what a sender asserted. It never lets the second look like the first.
- Publish a rubric; never rewrite the pastRoute different call types to different rubrics, test a candidate change against real calls before activation, and keep historical analyses pinned to the criteria that actually produced them.
- Coach from the conversationSignet groups the moments that need attention and exposes the transcript evidence behind each judgment, without turning a model's opinion into an unchallengeable fact.
Revenue split three ways, because one unbound number is a lie.
A single figure for revenue you cannot attribute reads as a matching failure. Usually it is not. Signet separates the money that predates measurement from the money still waiting to be tied to a sale. Binding money to a deal needs the deal, so the pipeline is part of this stage rather than a system beside it.
Close- BoundTied to a sale, counted in ROAS
- Pre-trackingPredates measurement, not from your ads
- OrganicMeasured, not yet tied to an ad sale
bound + pre-tracking + organic equals the ledger total. The buckets are labelled so the total never implies a failure it does not describe.
- The drawerAn opportunity is not a card with a value on it: it carries the ad that won the lead, the call that qualified it and the rubric version that read that call.
- Status is the stageA board where the column and the record can disagree is a board that lies quietly. In Signet the status is the stage, so what you see on the board is what the ledger holds.
- Two models, side by sideFirst touch and last non-direct disagree, and a single blended number hides which assumption you are buying. Signet renders both and marks where they disagree, because the disagreement is information.
A verdict carries its evidence, or there is no verdict.
Below the sample floor Signet does not round up to a recommendation. It shows what is still missing and what it would take to conclude. These are the real components, in the states the product actually renders.
Forge- Scale-readySolid
CAC $212 · 48 closed · 90d
Enough evidence to trust this
- MaturingMaturing
CAC $260 · 19 closed · 90d
Still closing, not final yet
- Needs more dataNeeds more data
CAC · 3 closed · 90d
Not enough evidence yet
Verified-good green is reserved for Scale-ready alone. Needs-more-data and Maturing both render as insufficient, and insufficient wears a dashed outline so the state survives a grayscale render.
- The limitation, statedUnder dynamic creative the platform mixes your assets and reports at ad grain, so no tool can isolate which single headline closed revenue. Signet diagnoses this per campaign and then tells you what it can still prove.
- The staircaseRestructure for clarity and the measurement upgrades itself, citing the ads that made it possible. Revert, and it degrades back just as visibly.
- Acting on itEvery action executes a specific verdict and records which one, so the trail reads as a decision with its evidence rather than an untraceable change.
Sigil answers from the same data the page rendered with.
Ask about any number on the page. Sigil cites the read it used, and anything it did not compute from your data is marked as guidance rather than dressed up as a finding. This is not a policy we ask a model to follow. It is a property of how the answer is built.
A grounded value exists only as a fragment minted from a real read. A number the model writes as prose has no fragment behind it, so it can never wear a grounded badge. Fabrication is a representational impossibility rather than an error caught afterwards.
- Never more confident in chatA fragment carries the same confidence state the page renders. Where the sample sits below the floor, the answer says what is missing rather than rounding up to a conclusion the pixels refused to make.
- Two verbsAn answer cites read-model values it can prove. A draft is a proposal against a field contract and cites nothing, so it is marked as a suggestion and nothing changes until you accept it.
- Show meA cited answer carries the read it used, the rule version behind it and the sample floor it cleared. Follow it and you land on the surface that produced it.
Five stages, and the links between them are the product.
It is one chain rather than a set of tools you wire together yourself. You get all of it, and the tiers differ by scale rather than by which capabilities are switched on.