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From Ad to Lead to Call to Client

Signet follows each customer from the ad that found them, through the calls your team runs, to the deal they close and revenue they produce.

See which ads actually produce customers.

Signet ties closed deals back to the ads that started them, so every ad is judged on the customers and revenue it brought in, not on clicks.

Ad verdicts, last 30 daysSample data
  • Scale-readyBeats your goal
    SolidFounder story, video

    8 closes from 40 qualified leads, last 30 days

    Sets
    80$113
    Shows
    60$150
    Qualified
    40$225
    Closed
    8$1,125
    Spend
    $9,000
    Revenue
    $28,000
    Cost / close
    $1,125
  • Hold
    SolidClient results, carousel

    6 closes from 30 qualified leads, last 30 days

    Sets
    60$133
    Shows
    44$182
    Qualified
    30$267
    Closed
    6$1,333
    Spend
    $8,000
    Revenue
    $21,000
    Cost / close
    $1,333
  • Needs more data
    Needs more dataWebinar invite, new

    5 of 30 qualified leads needed before a verdict

    Sets
    23$174
    Shows
    15$267
    Qualified
    5$800
    Closed
    1$4,000
    Spend
    $4,000
    Revenue
    $3,500
    Cost / close
    $4,000

Signet Verdict · based on your collected cash, last 30 days

See what each setter and closer actually produces.

Sets, shows and closes for every person on your team, counted the same way for everyone.

One person's performance, last 30 daysSample data
Sam OkaforLast 30 days · Shows by scheduled date · Closed by close date
42
2
3
90.5%
3
1
18.4%

Every recorded sales call, transcribed and analysed.

Recorded calls are transcribed and analysed from the day the recording source is connected: what happened on the call, what the next step is, and what objections came up.

One analysed sales callSample data

Jordan Ellis · 15 Sept

No call types are defined yet. Scored under the organization's default criteria.

Called 15 Sept

Signals met

3 of 3

Objections

1

Next step

Recorded

Next step

Send the sign-up link before Thursday

Every verdict shows its working, or it is withheld.

Know the reason behind your numbers, so decisions are backed up with proof.

A withheld verdict, and a definitionSample data

Webinar invite, new

Needs more dataNeeds more data

Cost per client · 5 qualified · 30d

Not enough evidence yet

Sets

The appointments set in the period that this person is responsible for.

A count of those appointments.

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