Pipeline that remembers where each deal came from.
Flow runs your contacts, opportunities and sales workflow on the same spine as the measurement. An opportunity is not a card with a value on it: it carries the ad that won the lead, the call that qualified it and the rubric version that read that call.
The drawer
The whole history of a deal, including how it was judged.
Open an opportunity and the calls are there, each with its analysis, its objections backed by what was actually said, and a chip naming the rubric version that read it. Click the chip and you see the criteria frozen on that version.
- Verified by Signet
- Declared by sender
Signet marks what it verified apart from what a sender asserted, and never lets the second look like the first.
Stage truth
Status is the stage. There is no second source to reconcile.
A board where the column and the record can disagree is a board that lies quietly. In Flow the status is the stage, so what you see on the board is what the ledger holds.
Roles
Setters, closers and managers see the work that is theirs.
One pipeline, scoped views. The queue a setter works is not the roster a manager reviews, and permissions are enforced server-side on every read and every action rather than by hiding a button.
A pipeline your attribution can actually read.
Every module is part of one platform. You get all of it, and the tiers differ by scale rather than by which capabilities are switched on.